Overview

Onion Finance is a B2B-focused fintech platform enabling businesses to move money globally using stablecoins, manage multi-currency wallets, and onboard compliantly across borders.
The goal was to abstract complex financial and crypto infrastructure into a product that felt reliable, operational, and business-ready — not experimental.

As the platform evolved, speed and clarity became critical to adoption and trust.

The Challenge

• Cross-border payments felt opaque and unpredictable

• Businesses struggled to understand payment status and settlement stages

• Onboarding and compliance flows caused drop-offs

• Stablecoin infrastructure added cognitive overhead for non-crypto-native users

• Operational complexity slowed internal teams

My Role

Product Design Lead
Product Strategy · UX Architecture · Dashboard Design · Design System · Cross-team Collaboration

What I Did

• Audited end-to-end business onboarding and payment workflows

• Re-structured onboarding to separate account setup from compliance review

• Designed clear, step-based payment flows with transparent status states

• Built a scalable dashboard system for balances, transactions, and reporting

• Simplified complex stablecoin concepts into familiar fintech patterns

• Collaborated closely with founders, engineers, and compliance teams to balance UX and regulation

Outcomes & Impact

• ~3× increase in completed business onboarding flows

• 25–30% reduction in failed or delayed cross-border payments

• 30–35% faster settlement times through clearer payment execution paths

• ~40% reduction in support tickets related to payment status and visibility

• Improved confidence for businesses using stablecoin-based rails without crypto friction

Key Takeaway

For infrastructure-heavy fintech products, users don’t need to understand the rails — they need certainty.
Clear workflows and transparent status build trust faster than advanced features.