Repositioning a Consulting Brand Through a Clearer, More Authoritative Digital Presence
The Gathering Company — Food & Beverage Consulting
Overview
The Gathering Company is a food and beverage consulting firm working with global brands. Their website needed to reflect the level of expertise and clients they serve.
The Challenge
Website felt generic and under-positioned
Messaging lacked authority and clarity
No strong signal of credibility or expertise
My Role
Lead Designer
UX Strategy · UI · Brand Direction
What I Did
Reworked information architecture and messaging
Designed an editorial, confidence-driven layout
Focused on storytelling and credibility signals
Aligned visual language with consulting maturity
Outcomes & Impact
Increase in qualified inbound inquiries
Improved perception of expertise and authority
Stronger alignment between brand and client profile
Clear differentiation from competitors
Key Takeaway
In B2B consulting, clarity and positioning matter more than decoration.
Let’s talk
If you’re building a product and need a design partner who can think, execute, and collaborate with your team, I’d be happy to talk.
+234-8164818242
Olufemioguntadee@gmail.com