Building a Premium E-commerce Experience That Increases Engagement and Conversions
Samah — Fabrics & Traditional Wear
Overview
Samah is an e-commerce platform selling premium fabrics, traditional wear, and accessories, with nationwide delivery.
The Challenge
Website didn’t reflect premium positioning
Product discovery was poor
Low confidence during purchase decisions
My Role
Product & Web Designer
UX · UI · Visual Direction
What I Did
Redesigned the website with a premium, editorial feel
Improved product categorization and browsing
Designed clearer product pages and checkout flow
Optimized visual hierarchy for trust and confidence
Outcomes & Impact
35–40% increase in product page engagement
20–25% increase in conversion rate
Reduced bounce rate across landing and category pages
Stronger brand perception and customer trust
Key Takeaway
In e-commerce, visual clarity directly influences buying confidence.
Let’s talk
If you’re building a product and need a design partner who can think, execute, and collaborate with your team, I’d be happy to talk.
+234-8164818242
Olufemioguntadee@gmail.com