Overview

Furex is a multi-feature crypto platform enabling users to buy, sell, swap crypto to fiat, manage wallets, pay bills, and use virtual cards. As the product evolved, feature growth began to outpace clarity.

The Challenge

• Users struggled to understand core actions

• Onboarding drop-offs were high

• Transaction flows felt heavy and inconsistent

• Design debt slowed engineering velocity

My Role

Product Design Lead
UX Strategy · End-to-End UI · Design System · Dev Collaboration

What I Did

• Audited critical user journeys and friction points

• Re-architected onboarding and core transaction flows

• Introduced a consistent design system across features

• Simplified visual hierarchy for speed and trust

• Worked closely with engineers to ensure build feasibility

Outcomes & Impact

• 25–30% reduction in onboarding drop-offs

• 18–22% increase in completed transactions

• ~30% faster task completion for buy/sell/swap flows

• Reduced UI rework during development through clearer system patterns

• Improved user confidence during first-time transactions

Key Takeaway

In complex fintech products, clarity and consistency outperform feature expansion.