Overview

OptiFarm is an agricultural business focused on ginger farming, exports, and livestock, serving local and international partners.

The Challenge

• Needed a credible digital presence

• Hard to communicate operational scale

• Limited storytelling around process and quality

My Role

Product & Web Designer
UX · Content Structure · Visual Design

What I Did

• Designed an earthy, professional visual tone

• Structured content around transparency and trust

• Highlighted operations, farming process, and exports

• Built a narrative around reliability and scale

Outcomes & Impact

• Improved credibility with partners and buyers

• Increased engagement from export and procurement leads

• Clearer communication of operational capability

• Stronger brand trust

Key Takeaway

Good design helps traditional industries compete globally.