Overview

Rizz is a youth-focused fintech app designed to make everyday banking simple, friendly, and approachable for young users.

The Challenge

• Traditional banking apps felt intimidating

• Users dropped off after signup

• Features lacked clear guidance and context

My Role

Product Designer
UX · UI · Interaction Design

What I Did

• Simplified onboarding with guided steps

• Reduced cognitive load across core flows

• Introduced visual cues to improve feature discovery

• Designed trust-building UI for first-time users

Outcomes & Impact

• 30–35% increase in onboarding completion

• 20–25% growth in weekly active users

• Higher feature adoption within the first week of use

• Improved user sentiment around ease of use and trust

Key Takeaway

For younger users, simplicity isn’t optional — it’s the product.