Simplifying a Decentralized Prediction Market for Clarity, Trust, and Speed
Pepper — Social Prediction Market
Overview
Pepper is a decentralized social prediction market that allows users to trade on outcomes across different topics.
The Challenge
Web3 concepts felt complex to new users
Trust and transparency were critical
Trading flows needed to be fast and intuitive
My Role
Co-Founder & CPO
Product Strategy · UX · UI · System Design
What I Did
Simplified trading terminology and flows
Designed transparency into market mechanics
Optimized interactions for speed and confidence
Balanced decentralization with usability
Outcomes & Impact
Significant reduction in first-time trade friction
Higher trade completion rates across early users
Positive feedback on clarity and ease of use
Product accepted into CV Labs incubator
Key Takeaway
Design is the bridge between complex systems and real users.
Let’s talk
If you’re building a product and need a design partner who can think, execute, and collaborate with your team, I’d be happy to talk.
+234-8164818242
Olufemioguntadee@gmail.com