I design products that help businesses and founders move faster and build with clarity.
See how I solve problems
Where teams usually need help
01
Lack of product clarity
When ideas are strong, but the product direction feels scattered or inconsistent.
02
Poor user experience
When users struggle to understand or trust the product, even though the technology works.
03
Design that doesn’t scale
When design decisions slow engineering or break as the product grows.
04
Credibility gaps
When the product needs to feel trustworthy to users, partners, or investors.
How I help teams move forward
01
Product thinking and UX strategy before UI
02
Clear user flows and system-based design
03
Design aligned with engineering and business goals
04
Ongoing collaboration and iteration
My approach
01
Understand the context
I start by understanding business goals, users, constraints, and technical realities.
02
Define the product direction
I translate insights into clear flows and structures before moving to visuals.
03
Design for real use
I design interfaces that are usable, consistent, and easy to build.
04
Iterate and refine
I stay involved through feedback and iteration to ensure the product works.
Selected Work
Samah
Web Design
Branding
UI/UX Design
Framer
Project 2
OptiFarm
Web Design
Branding
UI/UX Design
Framer
Project 3
Furex App
Mobile Design
Branding
UI/UX Design
Figma
Project 4
Rizz Bank
Mobile Design
Branding
UI/UX Design
Figma
Project 5
Pepper
Web App
Branding
Dashboard
UI/UX Design
Project 6
The Gathering Company
Web Design
Branding
UI/UX Design
UX Research
Framer
Project 6
Onion Finance
WebApp Design
Branding
UI/UX Design
Figma
Experience &
Background
How teams describe my work
Clear and structured thinking
Strong collaboration with engineering
Focus on outcomes, not just visuals
Calm, reliable design leadership
10+ years in product and brand design
Head of Design & CPO roles
Fintech, crypto, and platform products
Products used by thousands of users
Let’s talk
If you’re building a product and need a design partner who can think, execute, and collaborate with your team, I’d be happy to talk.
+234-8164818242
Olufemioguntadee@gmail.com